What does it take to build a sunless tan empire from the ground up? Entrepreneur Kelly Ann Callaghan spills the tea on how she turned her side-hustle into a half-a-million-dollar business in one of the most fastest-growing niches in beauty. Join her as she shares her best practices for surviving this cutthroat industry, everything from securing the bag to silencing the haters.
Episodes
Wednesday Feb 16, 2022
Wednesday Feb 16, 2022
Looking to create your own product line? Join beauty business entrepreneur Kelly Callaghan as she talks about doing just that!
By the end of this episode, you will learn about:
- Differentiating yourself in your market by identifying the intent behind your product, what it is you want to create, and your target audience.
- Approaching product design with a specific, unique, long-term vision in mind.
- The difference between private labeling and custom products.
- Taking your time to get things right!
- Labeling, insurance, testing, and getting feedback.
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
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