
What does it take to build a sunless tan empire from the ground up? Entrepreneur Kelly Ann Callaghan spills the tea on how she turned her side-hustle into a half-a-million-dollar business in one of the most fastest-growing niches in beauty. Join her as she shares her best practices for surviving this cutthroat industry, everything from securing the bag to silencing the haters.
Episodes

4 days ago
4 days ago
In this episode of Beauty Business Babes, Anna Hollowell chats with Pamela Price & Eden Sammy about the Content Lab workshop at Slay the Spray 2026—a hands-on experience designed to help beauty pros create high-converting, scroll-stopping content.
By the end of this episode, you will learn about:
- Why in-person events can fast-track your growth and networking.
- What’s included in the Content Lab workshop and how it works.
- How to create better content using just your phone.
- What you get with General Admission vs. VIP tickets.
- How to leave Slay the Spray with ready-to-post content and a clear strategy.
Ready to turn your spray tan business into a content machine?
Grab your Slay the Spray 2026 ticket and reserve your spot in the Content Lab workshop with Pamela & Eden before seats sell out.
👉 Visit the Slay the Spray website and secure your General Admission or VIP upgrade today.
Follow Pamela Price on Instagram at https://www.instagram.com/pricelessbeautygram/
Follow Eden Sammy on Instagram at https://www.instagram.com/edensammystudios/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes,
and Instagram at www.instagram.com/iam_kellyann.
Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

7 days ago
7 days ago
In this episode of Beauty Business Babes, Anna Hollowell interviews Jenna Staico, founder of Kynxies, a reusable spray tan adhesive undie created to help clients feel comfortable, covered, and confident during their spray tans.
By the end of this episode, you will learn about:
- How Jenna turned a personal spray tan problem into an innovative, size-inclusive product
- The real timeline and process of developing a physical product from idea to launch
- How spray tan artists can retail Kynxies as a new revenue stream
- Jenna’s biggest mindset lessons from stepping into entrepreneurship
Follow Jenna Staico on Instagram at https://www.instagram.com/kynxies
TikTok at https://tiktok.com/kynxiesbyjenna
Website: https://kynxies.com/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes,
and Instagram at www.instagram.com/iam_kellyann.
Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

Tuesday Jan 20, 2026
A V Cool Industry First with Emily Turner
Tuesday Jan 20, 2026
Tuesday Jan 20, 2026
In this episode of Beauty Business Babes, Anna Hollowell interviews Emily Turner, owner of Golden Hour in Denver and founder of V Cool Tanning Co. Emily shares how her frustration with traditional barrier creams inspired her to create an innovative barrier spray that works through a spray tan gun to save time and elevate spray tan results, plus what she’s bringing to Slay the Spray this year.
By the end of this episode, you will learn about:
- How Emily turned a common spray tan problem into a niche product line.
- What makes barrier spray different from (and easier than) traditional barrier cream.
- How using barrier spray can streamline your workflow and shorten appointment times.
- How you can see and try the product in person at Slay the Spray.
Follow Emily Turner on Instagram at https://www.instagram.com/goldenhour_denver/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes,
and Instagram at www.instagram.com/iam_kellyann.
Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

Monday Jan 19, 2026
Monday Jan 19, 2026
In this episode of Beauty Business Babes, Anna Hollowell interviews Madeline Kolb, an 18-year-old nail tech and new salon owner in Wichita, Kansas. After posting one vulnerable TikTok about needing clients to keep her business alive, Madeline went viral and filled her books almost overnight. She shares how she moved out right after high school, chose nails over college, and used a 30-day series to document her journey and attract dream clients.
By the end of this episode, you will learn about:
- How one honest video took Madeline from one client to fully booked
- The “do it scared” mindset that helped her take big risks at 18
- Simple ways to start showing up authentically on social media
- Why every small action in your business compounds over time
Follow Madeline Kolb on Instagram at https://www.instagram.com/nailsby.madilyn/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes,
and Instagram at www.instagram.com/iam_kellyann.
Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

Tuesday Jan 13, 2026
From Starting Over to Slay: Brittaney Sturgill on Building BLB Luxury
Tuesday Jan 13, 2026
Tuesday Jan 13, 2026
In this episode of Beauty Business Babes, Anna Hollowell interviews Brittaney Sturgill, founder of BLB Luxury, about how she grew from a finance manager and tanning bed lover to a seven-figure, multi-location spray tan studio owner in the Tampa Bay area. Brittaney shares how starting her business just two months before COVID, moving states, and rebuilding from scratch shaped her mindset, leadership style, and passion for skin health and client care.
By the end of this episode, you will learn about:
- How Brittaney grew BLB Luxury from a hobby into three thriving brick-and-mortar locations.
- Why having a deep-rooted “why” is critical to pushing through rock-bottom seasons and setbacks.
- The foundational business numbers and back-end setup to understand before hiring your first employee.
- Brittaney’s step-by-step hiring and interview process (Zoom, in-person, and on-floor trial) and the traits she prioritizes.
- How events like Slay the Spray, investing in education, and community connections helped her stand out and hit over $1M in annual sales.
Follow Brittaney Sturgill on Instagram at https://www.instagram.com/brittaneylee_/?hl=en
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes,
and Instagram at www.instagram.com/iam_kellyann.
Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

Tuesday Dec 02, 2025
The Sunless Edit: Innovating the Industry with Jaclyn Cook
Tuesday Dec 02, 2025
Tuesday Dec 02, 2025
In this episode of Beauty Business Babes, Anna Hollowell chats with Jaclyn Cook, founder of Phoenix Sunless and innovative product creator in the spray tan industry. Jaclyn shares her journey from starting as a spray tan artist to building her own brand and developing industry-changing products, including her Sunless Edit line. The conversation dives into the realities of product formulation, entrepreneurial challenges, and the importance of community in the beauty business.
By the end of this episode, you will learn about:
- Spotting and solving real-world beauty industry problems.
- Navigating the journey of launching new beauty products.
- Pricing and upselling signature services.
- The power of networking and community support.
- Steps for starting your own product line.
Follow Jaclyn on Instagram at https://www.instagram.com/phx.sunless/
Website : https://phxsunless.com/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes,
and Instagram at www.instagram.com/iam_kellyann.
Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

Tuesday Nov 25, 2025
Becoming Obsessed & Creating a Community with Audrey Lyons
Tuesday Nov 25, 2025
Tuesday Nov 25, 2025
In this episode of Beauty Business Babes, Kelly Callahan interviews Audrey Lyons, owner of Blaze and a leading figure in the spray tanning industry. Audrey shares her inspiring journey from a chance discovery of a spray tan machine to building a thriving business and cult-favorite product line.
By the end of this episode, you will learn about:
- Audrey’s path from spray tan artist to founder of Glaze Sunless.
- Turning passion and obsession into business success.
- Building loyal communities and professional relationships.
- Tips for getting the most from Slay the Spray 2026.
- Growing a solo beauty business and handling its challenges.
Follow Audre’s on Instagram at https://www.instagram.com/glazedsunless/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes,
and Instagram at www.instagram.com/iam_kellyann
Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

Tuesday Nov 18, 2025
Why Your Biz Feels Stuck (HINT: It's NOT the Economy)
Tuesday Nov 18, 2025
Tuesday Nov 18, 2025
By the end of this episode, you will learn about:
- Moving past blaming the economy for slowdowns.
- Adapting your business and marketing to current trends.
- Refining your messaging and showing up authentically.
- Building trust and connection through content and consistency.
- Trying fresh strategies and flexible offers for clients.
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes,
and Instagram at www.instagram.com/iam_kellyann.
Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

Tuesday Nov 11, 2025
Never Say No: Building a Brand of Excellence with Brittney Bennett
Tuesday Nov 11, 2025
Tuesday Nov 11, 2025
In this episode of Beauty Business Babes, Anna Hollowell chats with Brittney Bennett, founder of Be Bronze Studio. Brittney shares her inspiring journey from the hospitality industry to leading the way in professional spray tanning, revealing how her focus on excellence and customer service has shaped her brand. Anna and Brittney discuss the real challenges and opportunities in building a successful business, how to empower your team, and what it takes to stand out in the beauty industry.
By the end of this episode, you will learn about:
- How Brittney's hospitality background enhances her beauty business.
- The importance of exceptional customer service and practical implementation strategies.
- Key steps to empower employees while upholding high standards.
- The benefits of attending industry events like Slay the Spray for networking and development.
- Tips for establishing a resilient brand and staying true to your unique business path.
You can connect with Brittney on Instagram at https://www.instagram.com/bebronzestudio/
LinkedIn at https://www.linkedin.com/in/brittney-bennett-7594487/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes.
and Instagram at www.instagram.com/iam_kellyann.
Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

Tuesday Nov 04, 2025
Tuesday Nov 04, 2025
In this episode of Beauty Business Babes, host Anna Hallwell shares her strategic four-pillar framework for closing out the business year strong and setting the tone for 2026. Drawing from her extensive experience in the beauty industry, she offers a nuanced approach to navigating the holiday season as a beauty professional.
By the end of this episode, you will learn about:
- Reflect: Audit your year, celebrate growth, and assess unmet goals
- Refine: Declutter business processes, eliminate what's not working
- Reconnect: Strengthen client and team relationships through appreciation
- Reignite: Rediscover your passion and envision your 2026 business goals
- Leverage holiday momentum without burning out, setting the stage for a successful new year
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes
and on Instagram at www.instagram.com/iam_kellyann
Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
