What does it take to build a sunless tan empire from the ground up? Entrepreneur Kelly Ann Callaghan spills the tea on how she turned her side-hustle into a half-a-million-dollar business in one of the most fastest-growing niches in beauty. Join her as she shares her best practices for surviving this cutthroat industry, everything from securing the bag to silencing the haters.
Episodes
Wednesday Apr 27, 2022
Wednesday Apr 27, 2022
In this episode of Beauty Business Babes, Kelly Callaghan is joined by Kelsi Zimmerman, founder of The Tan Bible. Together, they highlight social media etiquette for business owners looking to post creative content online.
By the end of this episode, you will learn why it is important to:
- Give proper credit when sharing or reusing social media content from another source.
- Represent your work with original and accurate before and after shots.
- Creative your own copy, either yourself or using a copywriter!
- Avoid badmouthing clients or competitors, especially online!
- Keep your personal and work life as separate as possible.
You can find Kelsi on Instagram (@the_tan_bible).
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, website at www.spraytanclass.com, https://xtansunless.com/, via email at info@spraytanclass.com, and on Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
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