What does it take to build a sunless tan empire from the ground up? Entrepreneur Kelly Ann Callaghan spills the tea on how she turned her side-hustle into a half-a-million-dollar business in one of the most fastest-growing niches in beauty. Join her as she shares her best practices for surviving this cutthroat industry, everything from securing the bag to silencing the haters.
Episodes
Thursday Apr 14, 2022
Thursday Apr 14, 2022
Kelly Callaghan LE, Owner | X-TAN + SprayTanClass is joined in this episode by her copywriter, Jam Wimberly, of JFW Lit. Together they discuss Jam’s best tips and tricks for great copywriting that she has collected over a decade in the industry.
By the end of this episode, you will learn about:
- What is copywriting, and what makes a great copywriter?
- How copywriters help to elevate business and improve marketing outcomes.
- Writing with focus, emotion, honesty, and clarity.
- Creating a sense of urgency, maintaining a unique presence, and fostering an attractive culture online.
- How to know when you’re ready to hire a copywriter!
You can contact Jam via email at jamila.wimberly@gmail.com.
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, website at www.spraytanclass.com, https://xtansunless.com/, via email at info@spraytanclass.com, and on Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
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