What does it take to build a sunless tan empire from the ground up? Entrepreneur Kelly Ann Callaghan spills the tea on how she turned her side-hustle into a half-a-million-dollar business in one of the most fastest-growing niches in beauty. Join her as she shares her best practices for surviving this cutthroat industry, everything from securing the bag to silencing the haters.
Episodes
Thursday Apr 14, 2022
The Best Copy Tips For You, Beauty Business Babe w/ Copywriter Jam Wimberly
Thursday Apr 14, 2022
Thursday Apr 14, 2022
Kelly Callaghan LE, Owner | X-TAN + SprayTanClass is joined in this episode by her copywriter, Jam Wimberly, of JFW Lit. Together they discuss Jam’s best tips and tricks for great copywriting that she has collected over a decade in the industry.
By the end of this episode, you will learn about:
- What is copywriting, and what makes a great copywriter?
- How copywriters help to elevate business and improve marketing outcomes.
- Writing with focus, emotion, honesty, and clarity.
- Creating a sense of urgency, maintaining a unique presence, and fostering an attractive culture online.
- How to know when you’re ready to hire a copywriter!
You can contact Jam via email at jamila.wimberly@gmail.com.
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, website at www.spraytanclass.com, https://xtansunless.com/, via email at info@spraytanclass.com, and on Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
Wednesday Apr 06, 2022
Wednesday Apr 06, 2022
Join beauty business entrepreneur Kelly Callaghan as she is joined once again by Antonella Colella of Colella Legal Studio, to discuss how to best protect your business from a legal standpoint.
By the end of this episode, you will learn about:
- The importance of appropriate hiring contracts and NDA’s.
- Types of hiring contracts for employees and independent contractors.
- Protecting yourself from copyright infringement, intellectual property theft, client poaching, and more.
- The benefits of hiring a coach, lawyer, or consultant to make sure the contracts you work with are fair- as an employee and/or business owner!
You can contact Antonella via Instagram, or antonella@colellalegalstudio.com.
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and on Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
Thursday Mar 31, 2022
Real Talk: Overcoming Anxiety w/ Brielle Camiolo
Thursday Mar 31, 2022
Thursday Mar 31, 2022
In this episode, Kelly Callaghan chats with her friend Brielle Camiolo, who is the owner and operator of Deity Philadelphia, about Brielle’s recent post on the Beauty Business Babes Facebook Group. Brielle details her struggles with motivation, anxiety, and stress following the pandemic shutdown.
By the end of this episode, you will learn about:
- Understanding that online posts and perspectives usually only show part of the story!
- Creating new routines following a time of great change.
- Maintaining a positive mindset and an appropriate work-life balance.
- Learning to accept and enjoy the slow moments!
- The importance of connecting with others on a personal and professional level.
You can find Brielle on the Deity Philadelphia website, Instagram, and Facebook pages.
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and on Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
Wednesday Mar 23, 2022
The 5 Love Languages You Should Be Using For Your Clients
Wednesday Mar 23, 2022
Wednesday Mar 23, 2022
Join Kelly Callaghan in this episode as she talks about the five different love languages, their importance in your personal and professional relationships, and how they can help improve your business!
By the end of this episode, you will learn about:
- What are love languages?
- A love languages breakdown- physical touch, acts of service, gift-giving, words of affirmation, and quality time.
- The importance of using love languages to create a better customer service experience.
- Concrete examples to help you bring each of them into your business!
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
Friday Mar 11, 2022
Working With ADD/ADHD w/ Kylee Emge
Friday Mar 11, 2022
Friday Mar 11, 2022
Join entrepreneur Kelly Callaghan and her special guest, business coach Kylee Emge, as they discuss the ups and downs of working as a beauty professional with ADD/ADHD.
By the end of this episode, you will learn about:
- The positives and negatives of having ADD/ADHD as a business owner, and some technology tools to tackle the really difficult stuff!
- Maintaining a positive outlook and seeing your diagnosis as an opportunity.
- Being self-aware and in control of your expectations and reactions to challenges.
- The benefits of therapy, time blocking, organization, and general mindfulness for business owners with ADD/ADHD.
- Finding out what techniques work for you, making appropriate plans, and following through!
You can find Kylee on Instagram at @iamkyleenicolle. To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
Wednesday Feb 23, 2022
Being Authentic AF w/ Lisa Leticia
Wednesday Feb 23, 2022
Wednesday Feb 23, 2022
In this episode, Kelly Callaghan is joined by Lisa Leticia, who is a Lashprenuer, Spraytan artist, Makeup artist, and a beautiful mom of Mariah.
By the end of this episode, you will learn about:
- How to become better, be grateful, and be optimistic when life hits you hard.
- How to deal with negative people in life.
- And how to become successful in both life and business.
To contact Lisa Leticia for further information, contact via her website: www.bylisaleticia.com, or Instagram: www.instagram.com/beautybylisa_leticia
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
Wednesday Feb 16, 2022
BTS- Product Creation
Wednesday Feb 16, 2022
Wednesday Feb 16, 2022
Looking to create your own product line? Join beauty business entrepreneur Kelly Callaghan as she talks about doing just that!
By the end of this episode, you will learn about:
- Differentiating yourself in your market by identifying the intent behind your product, what it is you want to create, and your target audience.
- Approaching product design with a specific, unique, long-term vision in mind.
- The difference between private labeling and custom products.
- Taking your time to get things right!
- Labeling, insurance, testing, and getting feedback.
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
Wednesday Feb 09, 2022
How to Get to Your First $100K
Wednesday Feb 09, 2022
Wednesday Feb 09, 2022
Kelly Callaghan dives into this episode of Beauty Business Babes with her insight into making your first 100K in the Sunless industry.
By the end of this episode, you will learn about:
- Letting go of barriers and thinking expansively about growth.
- Creating a unique service that attracts and retains your target client.
- Providing packages and memberships to solidify and reward client loyalty!
- Delving into the retail and e-commerce market.
- Including upgrades in your service!
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
Thursday Feb 03, 2022
Creating Your Sunless Website w/ Grant of Happy Tans
Thursday Feb 03, 2022
Thursday Feb 03, 2022
In this episode, Kelly Callaghan speaks with fellow entrepreneur Grant Kantsios, owner of the website builder Happy Tans.
By the end of this episode, you will learn about:
- What Happy Tans does, and how they benefit business owners in all markets.
- Getting serious with your business and setting it up for long-term success!
- The importance of an effective, unique, streamlined website experience.
- The ins and outs of online marketing and networking!
- Converting website viewers to active clients.
You can contact Grant via the Happy Tans website (www.happytans.com), or on his business line (980-250-5340). To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
Wednesday Jan 26, 2022
Be Visible Online, Beauty Biz Babe!
Wednesday Jan 26, 2022
Wednesday Jan 26, 2022
Hoping to become omnipresent online? Want to have your influence on as many channels as possible? Kelly Callaghan shares her insight into the importance of a widely spread online presence, and how to get there.
By the end of this episode, you will learn about:
- What is omnipresence online?
- Why is it important to be on as many social media and online platforms as possible?
- How can you get there, and where should you start?
- How do you manage so many platforms?
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!